NO MORE BEER designed by Noriteru Minezaki
In Florida, where alcoholism among college students is a serious problem.
Rehabilitation facilities for young people are often found adjacent to serious crime prisons.
There, prisoners from the prison will be guests, and loud dance music will be in the background.
Shock therapy was carried out, in which the patient was nervous but continued to drink in a friendly manner.
It is attracting attention for its effectiveness in rehabilitating drinking habits, preventing hangovers, and treating them.
This T-shirt is the official uniform of the rehabilitation facility "INSTITUTE OF HANGOVER CURES & PREVENTION".
Students housed at the front desk repeat the song 50,000 times each morning while screaming.
The familiar catchphrase "NO MORE BEER" is printed.
The black body is a replica of the inmate uniform, and the ice gray one is sold at the souvenir shop.
However, as a result, parties were held where this T-shirt was the dress code.
It is an ironic result that drinking enthusiasts love to wear it.
*This story is fiction.
"NO MORE BEER"
The secret behind this T-shirt is that in Japanese it becomes the exact opposite, ``Drink Beer.''
Noriteru Minezaki Born in Hakone in 1976. Sponsored by ((STUDIO)). Since the early 2000s, he has been active in various fields as an art director. http://www.studiostudiostudio.com/